The Hedera story

Jordan's first agricultural online store

Hedera grew from real experience in agriculture and landscaping to offer a new way to buy agricultural products and supplies. It became Jordan's first and largest agricultural online store, bringing specialist products, solutions and knowledge together in one digital experience.

From field experience to easier shopping

Our story began with agricultural work in the field, where we experienced first-hand how difficult it could be to find the right products and reliable information. Hedera was born from the idea of bringing agricultural expertise and specialist products together in an online store that makes finding the right solution easier and clearer. As Hedera grew, our goal went beyond selling products: we wanted to build an experience that starts with understanding each customer's needs and ends with the right solution arriving at their door, anywhere in Jordan.

Our mission

Make it easier for customers to access agricultural solutions suited to their needs.

Our vision

To be Jordan's leading trusted digital destination for agriculture.

Our values

Consistent principles guide our choices, advice and customer service.

Knowledge before sales

We do more than display products. We help customers understand their needs and choose suitable solutions based on agricultural knowledge and experience.

Trust and responsibility

We work with clarity and honesty, providing reliable products and accurate information our customers can depend on.

Solutions that work in practice

We select products and develop recommendations that offer practical solutions suited to farms, gardens and homes in Jordan.

Hedera's organizational structure

Meet the people behind your Hedera experience.

Senior management

Eng. Abdulrahman Al-Jalakh, Co-founder and Head of Growth and Marketing at Hedera

Eng. Abdulrahman Al-Jalakh

Co-founder and Head of Growth and Marketing

Growth and marketing management

A co-founder of Hedera who leads growth and marketing strategy, oversees campaigns and digital channels, and analyzes performance to expand the customer base and support sustainable brand and store growth.

Eng. Suhaib Al-Jalakh, Founder and General Manager of Hedera

Eng. Suhaib Al-Jalakh

Co-founder and General Manager

General management and business development

An agricultural engineer and founder of Hedera, leading general management, business development and brand management. Works to shape Hedera's vision, improve the store experience and turn customer needs into practical agricultural products and solutions while maintaining a consistent identity and sustainable growth.

Management

Eng. Mohammad Al-Jalakh, Operations Manager at Hedera

Eng. Mohammad Al-Jalakh

Operations Manager

Operations management

Manages Hedera's daily operations, overseeing order organization and preparation and coordinating fulfilment and delivery. Works to improve process efficiency and ensure a smooth customer experience from ordering to receipt.